How to identify your story, that of your business, and that of your customers
(No 2 in our series on Storytelling)
Date: 26 April 2019 (Tuesday)
Time: 7 pm to 8:30 pm (Doors Open at 6:15 pm)
Venue: the Hive Sheung Wan
– Early Bird: $325/class ; $600 for 2 classes; $825 for 3 classes
– Standard: $400/class
1 drink is included. We anticipate heavy demand, so please book early to reserve your spot!
This is the second in our series on storytelling – the first, being, ‘The Power of Storytelling’
‘Stories, well told, hold an immense power and can mesmerise your audience; They can trigger a vital response; provoke sympathy, empathy, even.‘’.
Stories can be told in many ways: without saying a single word, we can tell our story; we can use the spoken word, writing, pictures, music, videos. Even just a glance.
We can use all manner of media to get our stories across and resonating with our audience. But, once we understand the power of stories, we need to learn how to identify our own stories – and those of our business and customers. If we cannot do this, how can we hope to resonate with them?
In this second in the series, we will look at how to work out our own stories: what is it about ourselves? How did we get where we are? What drives us? Where are we going? Where do we want to be?
And what about our business? What’s its story? What is novel, engaging, special about it? What is our vision?
Not forgetting our customers: who are our customers? What sort of customer do we want? What are their desires, fears, needs? What is our common ground?
We need to know their story if we are to get them to listen to and identify with our story.
Join us here, and at the next two workshops in the series:
How to Deliver your Story: Choice of Medium; Choice of Media; [25 April]
How to tell your Story as a Presentation (There is no need to be nervous). [9 May]
an accomplished storyteller, speaker, and presenter. He is a published author, trainer, and executive coach. Also a former university lecturer and lawyer with decades of experience as a presenter and advocate – not simply in court but also as a management-trainer. Mr. Southam is exceptionally well-experienced in the art of storytelling as a technique of persuasion.