Ok, so, you know your story; you know that of your business; you know that of your audience – your customers (or potential customers). But what medium will you use? Blog posts? Twitter feeds? Podcasts? Videos? Print adverts? TV ads? Articles for relevant publications (on or offline)?
Deciding on your medium is critical – you need to craft your message in the medium that will be most attractive to your intended audience.
How you’re your skills of expression? Can you write your stories coherently, effectively and persuasively? Will your stories attract the eye and keep attention? Will you hire a copywriter?
Or, would you prefer to say it without written words? Just pictures? Or a video? Words or no words? Subtitles? English, Mandarin, Cantonese? Russian…whatever? Will you do a voice-over? Or hire a voice actor?
And what will be your choice of media? Where are your customers to be found? Facebook? Youtube? Wechat? Whatsapp? Your website? Twitter? Instagram? Linkedin?
However well-crafted your story, it needs to be delivered in the most effective way. Come and join us and explore the best strategy for you and your business.
And if you want to learn how best to tell your story as a presentation, with style and confidence, come to the last in the series: ‘How to tell your Story as a Presentation (There is no need to be nervous)’ [9 May]
an accomplished storyteller, speaker, and presenter. He is a published author, trainer, and executive coach. Also a former university lecturer and lawyer with decades of experience as a presenter and advocate – not simply in court but also as a management-trainer. Mr. Southam is exceptionally well-experienced in the art of storytelling as a technique of persuasion.
We anticipate heavy demand, so please book early to reserve your spot!